Our Story
ABOUTWARRIOR ISLAND
300,000+ Comics · 36 Live Events · 3 Seasons · One Code
The Founder
HOW IT STARTED
"I was bullied as a kid. Started training martial arts at 12. Played football for 19 years. Boxed Golden Gloves. Trained in everything from Muay Thai to BJJ for over 40 years."
— JAMES B. JEFFERSON, FOUNDER
When James started covering the UFC and Bellator for media and MTV, he saw the same thing everywhere — disrespect, poor behavior, the traditional values of martial arts being lost. He sat with legends like Ron Van Clief and Dan "The Beast" Severn and asked: how do we fix this?
That conversation became Warrior Island. That question became the Tiki Code. Today, with 300,000+ comics sold, 36 live events produced, three seasons of television, a Hollywood movie in development, and over 4,000 dojo affiliates worldwide, we are building a universe where the warrior spirit meets genuine social impact.
Along the way, James defended his intellectual property against the UFC and BBC — and won. This isn't a brand playing dress-up. This is a movement built by someone who lived it.
300K+
Comic Books Sold
36
Live Events Produced
3
Seasons Filmed
4,000+
Affiliate Dojos
HOW IT WORKS
THE WARRIOR JOURNEY
GLOBAL TRYOUTS
Warriors are discovered through tryouts held around the world — real fighters with real stories.
FAN VOTING
Fans watch live competitions and vote for their favorite athletes on our custom voting platform.
THE TV SHOW
Top fighters are voted into the show. We document their lives and training as they prepare for the Island.
THE ISLAND
On the Island, warriors train under the Grand Masters and compete to become the Ultimate Island Warrior — and carry the Tiki Code back to the world.
HOLLYWOOD BOUND
FROM COMICS TO THE BIG SCREEN
At the Action Martial Arts Convention in Atlantic City, Sheldon Lettich — the writer behind Bloodsport, Lionheart, and Rambo III — stopped at the Warrior Island booth. He read the comics, watched the footage, and said: "I want to write this movie." Together with George Saunders (Only the Strong, The Hard Corps), they are now writing the Warrior Island Movie.
With the feature film, an animated series, and a video game already in the pipeline, the Warrior Island Universe is expanding from comics and television into a full-scale entertainment franchise.
OUR MISSION
THE TIKI CODE
The Tiki Code is made up of ten character traits that empower warriors to fight bullying and create a better, safer world. Our programs and products are designed to make a huge difference in martial arts dojos, school systems, and youth sports.
"The Warrior Island series is an exceptional tool to draw in youth to the values we need to instill in today's generation and the ones to follow. The code and tikis are a road map to learning how to be a confident and kind person. This series uses the power of good storytelling and beautiful graphic art to reach today's youth and truly teach them the steps to becoming stronger, mentally and physically."
— CRYSTAL A. HARMS M.ED., BCABA
STRATEGIC PARTNER
AMG AMERICAN MUSIC & FILM GROUP
AMG American Music and Film Group brings decades of global entertainment experience to the Warrior Island Universe. Led by Chairman Mark Berry — the producer behind 36 international gold and platinum records — AMG is built for a new era of transparent, artist-first media partnerships.
A new world in which service to artists, writers, and filmmakers is key. The only significant international company to combine music & film production, film distribution, music publishing, recordings, and visual content under one roof.
"Our purpose is clear — to support your career and maximize your income streams, Globally."
LEADERSHIP
THE TEAM
James B. Jefferson
President & CEO
Creator of Warrior Island
Sheldon Lettich
Lead Screenwriter
Bloodsport, Rambo III, Lionheart
George Saunders
Co-Screenwriter
Only the Strong, Hard Corps
Mark Berry
AMG Chairman
36 gold & platinum records
Scotty Felker
Screenwriter
TV & Movie
"On our gravestone there are two dates — the day we were born and the day we die. But the most important thing is the dash in between. What did we do to make a positive difference in this world?"
— JAMES B. JEFFERSON
JOIN THE FAMILY
Become a Rewards Member, vote for your fighters, and be part of the movement that is changing humanity — one warrior at a time.